Course description

Are you ready to scale your B2B business and accelerate your sales cycle with personalized guidance? The Demand Generation Masterclass: Guided Consultation Blueprint is designed for business owners and marketers looking to implement advanced strategies to drive growth. Over the course of one year, this program will equip you with proven techniques to attract, nurture, and convert leads efficiently, with direct feedback tailored to your specific business needs. From leveraging social media platforms like Facebook, LinkedIn, and TikTok to mastering Google Ads and SEO, we cover it all. Learn how to optimize your digital marketing efforts to shorten sales cycles and maximize ROI.


This comprehensive guided consultation is structured around the sales funnel concept, divided into three main sections—Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). Each section consists of multiple lessons and assignments designed to equip participants with the necessary skills to design, launch, and optimize demand generation campaigns across various platforms



Join the Happy Clients Who Have Transformed Their Business with Expert Guidance!


Are you seeking a constantly evolving Digital Marketing consultation that provides actionable, data-driven strategies tailored to your business? Learn everything from crafting high-conversion content to deploying powerful advertising campaigns, all with personalized feedback and support.


Three reasons to TAKE THIS CONSULTATION right now:

  1. Lifetime Access: Get lifetime access to content that’s regularly updated to keep pace with rapid industry changes and innovations.
  2. Interactive Support: Have direct access to ask questions and receive thoughtful, detailed responses that help you apply what you learn specifically to your business. 
  3. Depth and Detail: Experience personalized guidance through the Full Funnel Marketing strategies we implement for clients daily. Receive tailored advice on social media practices and content management options that will streamline your content creation process. This consultation will provide a detailed plan to optimize your paid ad strategy across all social media and search networks, enabling you to effectively reach your target market. Make the most of demand generation marketing with expert support, allowing you to focus on running and growing your business with confidence.

In this masterclass, you'll transition from beginner to advanced marketer:

  • Optimize Your Marketing Spend: Sharpen your budget allocation skills for maximum ROI across PPC and digital advertising with advanced analytics techniques.
  • Develop Engaging, Result-Driven Content: Learn how to create content that captures attention and converts, increasing both reach and revenue, with templates and hands-on projects.
  • Master Multi-Platform Strategies: Become proficient in managing and optimizing marketing campaigns across multiple digital platforms, ensuring you can leverage each platform's strengths.

You will be able to:

  • Top of Funnel (TOF) Strategies: Learn how to attract and engage a broad audience with compelling content marketing, SEO, and social media outreach.
  • Middle of Funnel (MOF) Strategies: Master techniques to nurture leads with detailed guides, webinars, email marketing, and retargeting campaigns.
  • Bottom of Funnel (BOF) Strategies: Convert high-intent leads into customers through personalized outreach, product demos, special offers, and ROI calculators.
  • Optimize your ads for increased conversions and engagement while decreasing costs.
  • Create and make use of EVERY type of digital marketing ad, across all social media platforms.
  • Grow your business’s likes, account following, and post engagement.
  • Find new customers that will drive your brand and INCOME to new heights—all via digital marketing!

Join this guided consultation now to elevate your brand, product, or service with expert demand generation strategies and comprehensive full-funnel marketing techniques!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS TODAY!


TRANSFORM YOUR BRAND INTO A MARKET LEADER WITH POWERFUL DEMAND GENERATION CAMPAIGNS.

ENROLL NOW!


Who this course is for:

  • Entrepreneurs and Business Owners: Seeking to drive substantial growth by implementing targeted digital marketing strategies that shorten long B2B sales cycles.
  • B2B Marketers: Looking to enhance their skillset and master advanced advertising techniques to improve lead generation and conversion rates.
  • Sales Managers: Aiming to integrate demand generation tactics into their sales process to accelerate the sales cycle and improve close rates.
  • Marketing Directors and Managers: Wanting to lead their teams with the latest digital strategies to optimize marketing efforts and achieve higher ROI.
  • Advertising Executives: Seeking to revamp and optimize existing campaigns with proven demand generation methodologies to drive better results.
  • Business Development Managers: Aiming to streamline their sales processes by implementing advanced demand generation techniques to accelerate pipeline progression.
  • Chief Marketing Officers (CMOs): Looking to lead their organization’s marketing strategy with cutting-edge demand generation practices that drive significant business growth.
  • B2B Sales Professionals: Seeking to enhance their sales approach by integrating full-funnel marketing strategies to convert high-intent leads more effectively and reduce the sales cycle.
  • Tech Start-Up Founders and Executives: Looking to rapidly scale their business by leveraging advanced demand generation strategies to attract investors and accelerate market penetration.
  • Consultants and Business Advisors: Aiming to offer their clients proven demand generation tactics to optimize their marketing efforts and shorten sales cycles in the B2B sector.
  • Coaches and Professional Trainers: Seeking to enhance their service offerings by mastering digital marketing and demand generation techniques to help their clients achieve faster business growth.

What you'll learn

  • Gain insights into the evolution of advertising platforms and strategies.
  • Learn how to effectively utilize various advertising platforms for maximum impact.
  • Understand the principles and importance of data-driven marketing.
  • Master the techniques of targeting and retargeting to improve campaign performance.
  • Develop effective remarketing strategies to re-engage potential customers.
  • Learn how to continuously optimize and iterate on your campaigns for better results.
  • Sharpen your skills in managing budgets and costs for advertising campaigns.
  • Use analytical tools to measure and improve campaign effectiveness.
  • Understand the importance of tracking and maintaining data privacy in your campaigns.
  • Learn how to implement a comprehensive full-funnel marketing strategy.
  • Develop skills to attract and engage a broad audience with TOF strategies.
  • Set clear objectives for your top-of-funnel efforts.
  • Learn what types of content are most effective at the top of the funnel.
  • Distribute your content strategically to reach your target audience.
  • Develop techniques to engage potential customers effectively.
  • Create and distribute engaging video content.
  • Learn the fundamentals of video marketing.
  • Optimize your video content for various social media platforms.
  • Create effective remarketing lists on platforms like YouTube, Meta, TikTok, LinkedIn, and Twitter.
  • Master lead generation and conversion optimization techniques.
  • Develop lead magnets that attract and convert potential customers.
  • Optimize your landing pages for better conversion rates.
  • Implement CRO techniques to improve your conversion rates.
  • Develop personalized tactics to convert high-intent leads.
  • Implement customer loyalty programs to retain and upsell customers.

Requirements

  • Have a product or service to market and provide a real or fictional business for demand generation implementation.
  • Willingness to invest in digital advertising as part of the consultation.
  • Basic understanding of business operations and goals for effective consultation.
  • Ability to dedicate time for assignments and financial resources for strategy implementation.
  • Adapt and innovate marketing strategies based on personalized feedback from the consultation.
  • Provide initial business information to tailor the consultation process.
  • Complete assignments and upload detailed screencasts and screenshots regularly.
  • Participate in three live feedback sessions via Zoom, covering key progress stages and an end-of-project assessment.

Frequently asked question

No prior knowledge is necessary to start this consultation. However, you must provide a business to work on, whether real or fictional. The consultation is designed to guide beginners through the fundamentals of digital marketing, from basic concepts to more advanced techniques, making it perfect for novices or those looking to refresh their skills.

This consultation is tailored to help small business owners enhance their online presence and reach. You'll receive personalized feedback on creating engaging content, optimizing your website for search engines, and running effective advertising campaigns, essential for driving more traffic to your site and increasing sales.

Absolutely! The course includes various practical assignments and hands-on projects that allow you to apply what you've learned in real-world scenarios. You'll create actual content, set up and analyze ad campaigns, and use digital tools to evaluate and refine your marketing strategies.

Participants have access to a range of support services, including regular video feedback on assignments, a dedicated forum for participant interactions, and technical support for any issues related to the consultation materials and platforms used.

You have up to a year to complete the guided consultation, offering you the flexibility to progress at your own pace. This allows you to balance the consultation with your other responsibilities and adjust your schedule as needed.

After completing the consultation, you'll be equipped with the knowledge and tools to effectively market your business or services online. You should be able to execute digital marketing campaigns, analyze their performance, and make data-driven decisions to improve your strategies. Additionally, you'll have a solid foundation for exploring more advanced topics in digital marketing.

Yes, the instructor will provide three live feedback sessions via Zoom, covering progress at key stages (Top of Funnel, Middle of Funnel, Bottom of Funnel) and an end-of-project assessment and recommendation.

Demand generation encompasses a broader range of marketing activities aimed at creating awareness, interest, and demand for a product or service. It involves educating potential customers and nurturing them through the buying journey. Lead generation, on the other hand, focuses specifically on capturing the contact information of potential customers who have shown interest, typically to move them into the sales process.

An example of demand generation could be a comprehensive content marketing campaign that includes blog posts, webinars, e-books, and social media engagement, all designed to educate the target audience about industry challenges and how your product or service can solve them. This strategy helps to build brand awareness and position your company as a thought leader, ultimately driving demand.

Demand generation in B2B involves a strategic approach to create and cultivate demand for a product or service among business clients. This includes various marketing tactics such as content marketing, email campaigns, social media, webinars, and SEO, all aimed at guiding potential business customers through the awareness, interest, and consideration stages of the buying process.

(1) Awareness: Building brand awareness and making potential customers aware of your product or service. (2) Interest: Engaging prospects with valuable content and nurturing their interest. (3) Consideration: Providing detailed information, case studies, and comparisons to help prospects evaluate your offerings. (4) Intent: Encouraging prospects to take specific actions, such as requesting a demo or attending a webinar. (5) Evaluation: Assisting prospects in the final decision-making process with personalized outreach and detailed presentations. (6) Purchase: Converting prospects into customers and closing the sale.

Demand creation refers to the process of generating interest and desire for a product or service among potential customers. This involves various marketing activities aimed at educating and engaging the target audience, ultimately leading them to recognize a need for the product or service.

A demand generation professional is responsible for developing and executing strategies that create awareness, interest, and demand for a company’s products or services. Their tasks typically include creating and managing content marketing campaigns, optimizing SEO, running email marketing and social media campaigns, analyzing marketing data, and working closely with sales teams to ensure leads are effectively nurtured and converted.

Curriculum

Instructor

Abel Macias

As the lead instructor at Tier1 Marketing Academy, my dedication to nurturing your growth is reflected in the valuable lessons, practical tools, and breakthrough strategies that each of my courses offer.

With over 14 years at the forefront of the marketing landscape, as the CEO of Tier1 Marketing Solutions, I have garnered an extensive array of expertise and insights that I am now passionate about sharing with the next generation of industry leaders.As the lead instructor at Tier1 Marketing Academy, my dedication to nurturing your growth is reflected in the valuable lessons, practical tools, and breakthrough strategies that each of my courses offer.My mission is to equip you with the skills to thrive in the ever-evolving world of marketing.I invite you to join me on this enlightening journey and unlock your marketing potential.

$375

$1500

75% OffLimited Time Early Bird Special!

Release date

10 September 2024

Lectures

0

Category

Demand Generation

Skill level

Intermediate

Access duration

Lifetime

Certificate

Yes

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