Course description

Are you ready to scale your B2B business and accelerate your sales cycle? The Demand Generation Masterclass is designed for business owners and marketers looking to implement advanced strategies to drive growth. This course will equip you with proven techniques to attract, nurture, and convert leads efficiently. From leveraging social media platforms like Facebook, LinkedIn, and TikTok to mastering Google Ads and SEO, we cover it all. Learn how to optimize your digital marketing efforts to shorten sales cycles and maximize ROI.


This comprehensive course is structured around the sales funnel concept, divided into three main sections—Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). Each section consists of multiple lessons tailored to equip participants with the necessary skills to design, launch, and optimize demand generation campaigns across various platforms.



JOIN THE HAPPY STUDENTS I HAVE TAUGHT SCALE-UP MARKETING & STRATEGIES!

Are you seeking a constantly evolving Digital Marketing masterclass that teaches you not just theories but actionable, data-driven strategies? Learn everything from crafting high-conversion content to deploying powerful advertising campaigns, all in one place!


Three reasons to TAKE THIS COURSE right now:

  1. Annual Access: Get annual access to content that’s regularly updated to keep pace with rapid industry changes and innovations.
  2. Interactive Support: Have direct access to ask questions and receive thoughtful, detailed responses that help you apply what you learn specifically to your business. 
  3. Depth and Detail: Learn the Full Funnel Marketing strategies I implement for clients daily, including what social media practices are right for you and content management options that will streamline your content creation process. This course will also layout how to optimize your paid ad strategy on all the social media networks, search networks, and enable you to reach any type of target market! Make the most of demand generation marketing and make it easy, so you can get back to what you do best, running your business!

In this masterclass, you'll transition from beginner to advanced marketer:

  • Optimize Your Marketing Spend: Sharpen your budget allocation skills for maximum ROI across PPC and digital advertising with advanced analytics techniques.
  • Develop Engaging, Result-Driven Content: Learn how to create content that captures attention and converts, increasing both reach and revenue, with templates and hands-on projects.
  • Master Multi-Platform Strategies: Become proficient in managing and optimizing marketing campaigns across multiple digital platforms, ensuring you can leverage each platform's strengths.

You will be able to:

  • Top of Funnel (TOF) Strategies: Learn how to attract and engage a broad audience with compelling content marketing, SEO, and social media outreach.
  • Middle of Funnel (MOF) Strategies: Master techniques to nurture leads with detailed guides, webinars, email marketing, and retargeting campaigns.
  • Bottom of Funnel (BOF) Strategies: Convert high-intent leads into customers through personalized outreach, product demos, special offers, and ROI calculators.
  • Optimize your ads for increased conversions and engagement while decreasing costs.
  • Create and make use of EVERY type of digital marketing ad, across all social media platforms.
  • Grow your business’s likes, account following, and post engagement.
  • Find new customers that will drive your brand and INCOME to new heights—all via digital marketing!

Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Social Media and Full Funnel Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS TODAY!


LEARN HOW DEMAND GENERATION CAMPAIGNS WILL MAKE YOUR BRAND A HOUSEHOLD NAME!

ENROLL NOW!


Who this course is for:

  • Entrepreneurs and Business Owners: Seeking to drive substantial growth by implementing targeted digital marketing strategies that shorten long B2B sales cycles.
  • B2B Marketers: Looking to enhance their skillset and master advanced advertising techniques to improve lead generation and conversion rates.
  • Sales Managers: Aiming to integrate demand generation tactics into their sales process to accelerate the sales cycle and improve close rates.
  • Marketing Directors and Managers: Wanting to lead their teams with the latest digital strategies to optimize marketing efforts and achieve higher ROI.
  • Advertising Executives: Seeking to revamp and optimize existing campaigns with proven demand generation methodologies to drive better results.
  • Business Development Managers: Aiming to streamline their sales processes by implementing advanced demand generation techniques to accelerate pipeline progression.
  • Chief Marketing Officers (CMOs): Looking to lead their organization’s marketing strategy with cutting-edge demand generation practices that drive significant business growth.
  • B2B Sales Professionals: Seeking to enhance their sales approach by integrating full-funnel marketing strategies to convert high-intent leads more effectively and reduce the sales cycle.
  • Tech Start-Up Founders and Executives: Looking to rapidly scale their business by leveraging advanced demand generation strategies to attract investors and accelerate market penetration.
  • Consultants and Business Advisors: Aiming to offer their clients proven demand generation tactics to optimize their marketing efforts and shorten sales cycles in the B2B sector.
  • Coaches and Professional Trainers: Seeking to enhance their service offerings by mastering digital marketing and demand generation techniques to help their clients achieve faster business growth.

What you'll learn

  • Gain insights into the evolution of advertising platforms and strategies.
  • Learn how to effectively utilize various advertising platforms for maximum impact.
  • Understand the principles and importance of data-driven marketing.
  • Master the techniques of targeting and retargeting to improve campaign performance.
  • Develop effective remarketing strategies to re-engage potential customers.
  • Learn how to continuously optimize and iterate on your campaigns for better results.
  • Sharpen your skills in managing budgets and costs for advertising campaigns.
  • Use analytical tools to measure and improve campaign effectiveness.
  • Understand the importance of tracking and maintaining data privacy in your campaigns.
  • Learn how to implement a comprehensive full-funnel marketing strategy.
  • Develop skills to attract and engage a broad audience with TOF strategies.
  • Set clear objectives for your top-of-funnel efforts.
  • Learn what types of content are most effective at the top of the funnel.
  • Distribute your content strategically to reach your target audience.
  • Develop techniques to engage potential customers effectively.
  • Create and distribute engaging video content.
  • Learn the fundamentals of video marketing.
  • Optimize your video content for various social media platforms.
  • Create effective remarketing lists on platforms like YouTube, Meta, TikTok, LinkedIn, and Twitter.
  • Master lead generation and conversion optimization techniques.
  • Develop lead magnets that attract and convert potential customers.
  • Optimize your landing pages for better conversion rates.
  • Implement CRO techniques to improve your conversion rates.
  • Develop personalized tactics to convert high-intent leads.
  • Implement customer loyalty programs to retain and upsell customers.

Requirements

  • Already have a product or service to market.
  • Acceptance and willingness to invest in digital advertising.
  • Basic understanding of your business operations and goals.
  • Ability to dedicate time for learning and financial resources for implementation.
  • Willingness to adapt and innovate marketing strategies based on course learnings.

Frequently asked question

No prior knowledge is necessary to start this course. It's designed to guide beginners through the fundamentals of digital marketing, from basic concepts to more advanced techniques. We start at the very beginning, making it perfect for novices or those looking to refresh their skills.

This course is tailored to help small business owners enhance their online presence and reach. You'll learn practical skills like creating engaging content, optimizing your website for search engines, and running effective advertising campaigns on platforms like Google and Facebook. These skills are essential for driving more traffic to your site and increasing sales.

Absolutely! The course includes various practical assignments and hands-on projects that allow you to apply what you've learned in real-world scenarios. You'll create actual content, set up and analyze ad campaigns, and use digital tools to evaluate and refine your marketing strategies.

Students in the course have access to a range of support services, including regular Q&A sessions with instructors, a dedicated forum for student interactions, and technical support for any issues related to the course materials and platforms used.

The course is designed to be flexible with your schedule. Typically, it can be completed within 1 to 3 weeks if you dedicate a few hours per week to the materials. However, you can adjust the pace according to your own needs and availability.

After completing the course, you'll be equipped with the knowledge and tools to effectively market your business or services online. You should be able to execute digital marketing campaigns, analyze their performance, and make data-driven decisions to improve your strategies. Additionally, you'll have a solid foundation for exploring more advanced topics in digital marketing.

Demand generation encompasses a broader range of marketing activities aimed at creating awareness, interest, and demand for a product or service. It involves educating potential customers and nurturing them through the buying journey. Lead generation, on the other hand, focuses specifically on capturing the contact information of potential customers who have shown interest, typically to move them into the sales process.

An example of demand generation could be a comprehensive content marketing campaign that includes blog posts, webinars, e-books, and social media engagement, all designed to educate the target audience about industry challenges and how your product or service can solve them. This strategy helps to build brand awareness and position your company as a thought leader, ultimately driving demand.

Demand generation in B2B involves a strategic approach to create and cultivate demand for a product or service among business clients. This includes various marketing tactics such as content marketing, email campaigns, social media, webinars, and SEO, all aimed at guiding potential business customers through the awareness, interest, and consideration stages of the buying process.

(1) Awareness: Building brand awareness and making potential customers aware of your product or service. (2) Interest: Engaging prospects with valuable content and nurturing their interest. (3) Consideration: Providing detailed information, case studies, and comparisons to help prospects evaluate your offerings. (4) Intent: Encouraging prospects to take specific actions, such as requesting a demo or attending a webinar. (5) Evaluation: Assisting prospects in the final decision-making process with personalized outreach and detailed presentations. (6) Purchase: Converting prospects into customers and closing the sale.

Demand creation refers to the process of generating interest and desire for a product or service among potential customers. This involves various marketing activities aimed at educating and engaging the target audience, ultimately leading them to recognize a need for the product or service.

A demand generation professional is responsible for developing and executing strategies that create awareness, interest, and demand for a company’s products or services. Their tasks typically include creating and managing content marketing campaigns, optimizing SEO, running email marketing and social media campaigns, analyzing marketing data, and working closely with sales teams to ensure leads are effectively nurtured and converted.

Curriculum

Instructor

Abel Macias

As the lead instructor at Tier1 Marketing Academy, my dedication to nurturing your growth is reflected in the valuable lessons, practical tools, and breakthrough strategies that each of my courses offer.

With over 14 years at the forefront of the marketing landscape, as the CEO of Tier1 Marketing Solutions, I have garnered an extensive array of expertise and insights that I am now passionate about sharing with the next generation of industry leaders.As the lead instructor at Tier1 Marketing Academy, my dedication to nurturing your growth is reflected in the valuable lessons, practical tools, and breakthrough strategies that each of my courses offer.My mission is to equip you with the skills to thrive in the ever-evolving world of marketing.I invite you to join me on this enlightening journey and unlock your marketing potential.

$81.25

$325

75% OffLimited Time Early Bird Special!

Release date

1 September 2024

Lectures

124

Quizzes

1

Category

Demand Generation

Skill level

Beginner

Access duration

Lifetime

Certificate

Yes

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