Course description

Are you ready to scale your B2B business and accelerate your sales cycle? The Demand Generation Basics course is designed for business owners and marketers looking to implement essential strategies to drive growth. This introductory course will equip you with proven techniques to attract, nurture, and convert leads efficiently. From leveraging various advertising platforms to mastering SEO, we cover the core principles needed to optimize your digital marketing efforts, shorten sales cycles, and maximize ROI.

This introductory course is structured around the sales funnel concept, divided into three main sections—Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF). Each section consists of lessons tailored to equip participants with the necessary skills to design, launch, and optimize demand generation campaigns across various platforms.

JOIN THE HAPPY STUDENTS I HAVE TAUGHT SCALE-UP MARKETING & STRATEGIES!

Are you seeking a constantly evolving Digital Marketing masterclass that teaches you not just theories but actionable, data-driven strategies? Learn everything from crafting high-conversion content to deploying powerful advertising campaigns, all in one place!

Three reasons to TAKE THIS COURSE right now:

Lifetime Access: Get lifetime access to content that’s regularly updated to keep pace with rapid industry changes and innovations.

1. Lifetime Access: Get lifetime access to content that’s regularly updated to keep pace with rapid industry changes and innovations.
   
2. Self-Guided Learning: Explore the material at your own pace  perfect for independent learners who want to master the basics of demand generation.
3. Depth and Detail: Learn the Full Funnel Marketing strategies I implement for clients daily, including what social media practices are right for you and content management options that will streamline your content creation process. This course will introduce you to the fundamental strategies for optimizing your paid ad efforts on social media and search networks, providing you with the basics to start reaching your target market effectively. Enhance your understanding of demand generation marketing, laying the groundwork for future business growth.

In this introduction to the basics, you'll learn how to:

• Optimize Your Marketing Spend: Sharpen your budget allocation skills for maximum ROI across PPC and digital advertising with advanced analytics techniques.
• Develop Engaging, Result-Driven Content: Learn how to create content that captures attention and converts, increasing both reach and revenue, with templates and hands-on projects.
• Master Multi-Platform Strategies: Become proficient in managing and optimizing marketing campaigns across multiple digital platforms, ensuring you can leverage each platform's strengths.

You will be able to:

• Top of Funnel (TOF) Strategies: Learn how to attract and engage a broad audience with compelling content marketing, SEO, and social media outreach.
• Middle of Funnel (MOF) Strategies: Master techniques to nurture leads with detailed guides, webinars, email marketing, and retargeting campaigns.
• Bottom of Funnel (BOF) Strategies: Convert high-intent leads into customers through personalized outreach, product demos, special offers, and ROI calculators.
• Grow your business’s likes, account following, and post engagement.
• Find new customers that will drive your brand and INCOME to new heights—all via digital marketing!

Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Social Media and Full Funnel Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS TODAY!

LEARN HOW DEMAND GENERATION CAMPAIGNS WILL MAKE YOUR BRAND A HOUSEHOLD NAME!

ENROLL NOW!

Who this course is for:

• Entrepreneurs and Business Owners: Seeking to drive substantial growth by implementing targeted digital marketing strategies that shorten long B2B sales cycles.
• B2B Marketers: Looking to enhance their skillset and master advanced advertising techniques to improve lead generation and conversion rates.
• Sales Managers: Aiming to integrate demand generation tactics into their sales process to accelerate the sales cycle and improve close rates.
• Marketing Directors and Managers: Wanting to lead their teams with the latest digital strategies to optimize marketing efforts and achieve higher ROI.
• Advertising Executives: Seeking to revamp and optimize existing campaigns with proven demand generation methodologies to drive better results.
• Business Development Managers: Aiming to streamline their sales processes by implementing advanced demand generation techniques to accelerate pipeline progression.
• Chief Marketing Officers (CMOs): Looking to lead their organization’s marketing strategy with cutting-edge demand generation practices that drive significant business growth.
• B2B Sales Professionals: Seeking to enhance their sales approach by integrating full-funnel marketing strategies to convert high-intent leads more effectively and reduce the sales cycle.
• Tech Start-Up Founders and Executives: Looking to rapidly scale their business by leveraging advanced demand generation strategies to attract investors and accelerate market penetration.
• Consultants and Business Advisors: Aiming to offer their clients proven demand generation tactics to optimize their marketing efforts and shorten sales cycles in the B2B sector.
• Coaches and Professional Trainers: Seeking to enhance their service offerings by mastering digital marketing and demand generation techniques to help their clients achieve faster business growth.

What you'll learn

• Gain insights into the evolution of advertising platforms and strategies.
• Learn how to effectively utilize various advertising platforms for maximum impact.
• Understand the principles and importance of data-driven marketing.
• Understand the basics of targeting and retargeting to improve campaign performance.
• Understand effective remarketing strategies to re-engage potential customers.
• Learn how to continuously optimize and iterate on your campaigns for better results.
• Get insights into managing budgets and costs for advertising campaigns.
• Gain insights into using analytical tools to measure and improve campaign effectiveness.
• Understand the importance of tracking and maintaining data privacy in your campaigns.
• Understand the components of a comprehensive full-funnel marketing strategy.
• Learn basic skills to attract and engage a broad audience with Top of Funnel (TOF) strategies.
• Set clear objectives for your top-of-funnel efforts.
• Learn what types of content are most effective at the top of the funnel.
• Distribute your content strategically to reach your target audience.
• Learn basic techniques to engage potential customers effectively.
• Learn the basics of creating and distributing engaging video content.
• Learn the fundamentals of video marketing.
• Get an introduction to optimizing your video content for various social media platforms.
• Get an introduction to creating remarketing lists on platforms like YouTube, Meta, TikTok, LinkedIn, and Twitter.
• Learn how to create basic lead magnets that attract potential customers.
• Explore fundamental strategies for optimizing landing pages for better conversion rates.
• Gain an overview of CRO (Conversion Rate Optimization) techniques to improve your conversion rates.
• Learn introductory tactics for converting high-intent leads.
• Explore the basics of customer loyalty programs to retain and upsell customers.

Frequently asked question